If you’re interested in boosting your search engine rankings—and, ultimately, revenue—you may not know where to start. Here, we’ll examine two techniques—SEO, or Search Engine Optimization, and PPC, or Pay-Per-Click Marketing. They can work together, but they are two different techniques. Let’s examine both.
SEO Consulting Services
With this technique, an SEO consultant will work with you to find the best way to optimize your website’s ability to be found by Google and other search engines. Google has a 72% market share in the US—so if Google can’t find you, neither can your customers. By optimizing your web content and using relevant keywords embedded in your site, customers can find your website faster—and that can translate into more traffic.
Do you want to buy a new briefcase for work? A Google search for “briefcase” yields 33,900,000 results. Do you want your customers to sift through that to find you?
PPC directs traffic to your website for a fee to the host. The biggest providers of PPC are GoogleAdwords, Yahoo and Bing. The same Google search for “briefcase” includes “sponsored ads”, including three websites at the top of the left column, and a gathering of 8 pictures on the right with their respective companies and pricing—in just a quick click. Below these ads are the search results you were looking for. Once you find a briefcase you like and click on that link, you’re taken to the company site. The difference here is that Google also receives a share of any purchase.
There are two platforms for PPC Marketing: the flat-rate PPC, where an amount is agreed upon by both parties, and the bid-based PPC, in which many vendors bid (automatically) when a visitor does a specific search. Both should be discussed with your consultant before implementing.
Your PPC campaign should be properly targeted to your market before you start. This is where the SEO consulting services can help.
Testing each component is essential to seeing what works—and what doesn’t. Adjusting your campaigns keywords and website as needed to the changing marketplace will also keep your company high in search results.
These are just two methods to increase traffic to your website and get your website in front of people who want to see it. More visitors means more clicks—and more opportunity for sales. PPC and SEO consulting services can help get you there.