If you hate dealing with snarky comments and negative comments on social media, Vivian Wagner has a great solution: outsource responding to comments to someone else!
“To really get the most out of social media, you might consider hiring a social media manager to stay on top of interacting with the public,” says Vivian. “If you do go this route, make sure to set a clear, consistent policy about commenting and responding to comments, so your social media person is on the same page as you.”
Having someone to manage your social media presence is perhaps one of the best ways to keep negative comments from ruining your day. Just make sure to check in now and then to see what comments are being made and what helpful information they’re revealing.
“If you’re not chiming in, when relevant, to customer feedback online, you could be hurting your business’s image; it’s time to
get involved and speak up,” says Wagner.
BMA Smart Brief, 223/2/15
This article appears courtesy of Bob Bly’s Direct Response Letter. Read more at Bly.com.